Good packaging should stop. people in their tracks. Exciting packaging is what we create.
The important bit.
Our process starts off by listening. We believe that this is one of the most important stages of the project, so we like to get to know you, your audiences and your challenges so we can deliver a brand that really captures the essence of what you do.
The strategic bit.
Your brand is much more than your logo, your product, or your name. In fact, it’s the entire customer experience. At this stage of the process we hold a strategy workshop to work out your core brand personality, values, competitive advantage, and goals.
The ideas bit.
The research stage is vital. We look into your business goals, mission & values and competing brands to further understand how to best answer your challenges. This is usually where we focus on potential concept themes to explore.
The fun bit.
Once we have identified the problem you’re trying to solve, we developing ideas into a final outcome. As designers, we think visually. So this is where we develop visual concepts that reflect the objectives and outline of the brief.