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4 Tips to Improve Your SEO Performance

 
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Search Engine Optimisation, more commonly known as SEO, is a popular digital marketing method which aims to improve your visibility in different search engines and consequently, increases your website traffic. SEO techniques will vary from business to business and it’s important to carefully consider the return on investment before making any decisions. However, there are ways to improve your SEO performance, without necessary breaking the budget.

1. Have Active Social Media Profiles

SEO is closely linked to social media marketing; they both concentrate on building your brand identity. A strong social media presence will prove to search engines that you have an influential website that’s worth ranking.

2. Carry Out Tactical Keyword Research

Put yourself in the minds of your customers; what search terms are they using and what questions are they asking? Until you have a strong understanding of the words and phrases that are relevant to your website’s ranking, you won’t be able to optimise your pages effectively and your traffic will be poor quality.

By incorporating appropriate keywords into your marketing techniques you will more than likely see better conversions rates. Keyword research is an extremely important aspect of SEO.

3. Write Relevant Content

Blogging about the latest industry news is a great way to promote your business and drive traffic to your website, particularly if you pack your content with relevant keywords. What’s more, by proving your knowledge of the industry and answering common questions within your blog posts, your potential customers will start to see you as an authority.

It’s always a great idea to repurpose your content and use it over and over, to ensure you make the most of the effort that went into writing the initial article. For example, your blog posts could be reused in infographic format. Every time you post an article on your blog, you’ll have one more indexed page on your website, and therefore one more opportunity to show up in search engine results.

4. Build High Quality Backlinks

A backlink is a link to your website from another website; it’s another very important aspect of SEO. The first step to link building is to write great quality content that other people are likely to want to link to. In other words, let the linking occur naturally.  Buying your backlinks can result in a penalty.

You don’t have to speak to a consultant or become an expert yourself in order to take advantage of SEO. Some simple but effective changes here and there will guarantee an increase in traffic.

Guest Blog by Charlotte.

Charlotte is a full time SEO Assistant at a Digital Marketing agency, as well as a part time blogger. You will find her blog here [www.viewsofvenus.com] and you can follow her on instagram.com/viewsofvenus and twitter.com/viewsofvenus.