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Newcaste upon Tyne


Being a mum is the only job in the world without a day off. To say thank you, MumDays offer a range of gift experiences that are mum approved, saving you worry of what to buy someone so special.


When it came to branding and packaging a special MumDays gift pack, we wanted to produce something that would make our mum proud. So, no pressure there then.


We chose a feminine rose pink & gold foil colour scheme to give the pack a really elegant feel. Something that would be “instagram post-worthy” by the lucky mums who receive one. The brand language was also key. We chose messages that speak directly to mums, to give the pack a personal feel & to remind them why they’re so special.