When we met the team from Scoop beauty and they asked for ice-cream tub packaging for their make-up bundles, we knew we were in for a real treat.
With a mission to add a sense of luxury to the latest beauty bargains, we got to work on creating an accessible yet engaging branding concept, as well as designing one-of-a-kind high-quality and eco-friendly tubs, perfect for gift-giving or a little self-indulgence.
Targeting 13-25 year olds, the ice-cream style make-up tubs feature an inviting pale blue colour palette which contrasts perfectly with the bold and cheerful beauty-themed illustrations dotted all over the tub. And, playful and relatable, the brand’s tone of voice is the friend you go to for makeover advice, with an added sprinkle of sweetness.
7th December 2020