When asked to create a new brand name and packaging identity for an anti-acne skincare brand, we had no option but to combine our superpowers to come up with an extraordinary concept.
Because each Skinhero product has its own special power to target and treat acne-related problems, we embraced a superhero concept throughout the rebrand design. Bright, bold, and colourful, we created product names and packaging designs that would appeal to people in their early to late teens/early twenties.
Each product assumes a fun and vibrant alter-ego through a hero-inspired character name, whilst also highlighting its role in combatting acne. Packing a punch (POW!) in eye-catching jewel tones, the boxes also feature a distinctive icon to represent each product’s superhero status.
6th September 2019