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Newcaste upon Tyne


Michelle is a copywriter and brand storyteller, who asked stop. to create a logo and stationery to launch her freelance business Wordstruck.


Wordstruck is actually a made-up word that reflects the feeling you get when a surprising, delightful or emotive word stops you in your tracks. It’s a bit like being love-struck by language.


We created a logo that shows Wordstruck as a dictionary entry, alongside its tagline definition ‘writing that catches your attention.’ This defines the word, and what Wordstruck delivers.


We kept the branding super simple, monochrome and typographic, to reflect the clarity of Michelle’s writing style. No fuss. Nothing that isn’t needed. It’s a brand of words and letters – the heart of the Wordstruck business.